Norwegians want interiors with more functions

In the last two years, we have spent more time at home than ever before, and for two out of five Norwegians, the personal interest in interior design and furniture has increased accordingly.

It emerges in the new survey from the analysis agency Bilendi on behalf of Samsung about Nordic interior habits. The survey was conducted by the research agency Bilendi on behalf of Samsung in October 2021. 4,000 people aged 18-75 from Norway, Sweden, Denmark and Finland participated in the survey.

Quality-conscious and minimalist

According to the survey, every fourth Norwegian plans to upgrade furniture and other interiors over the next few years. At the same time, just as many want to reduce the number of products in the home.

– The Scandinavian functional interior style is a trend that continues to grow in Norway and the rest of the world. This means that we choose products with a stylish design and several functions so that it fits in with the clean and practical Nordic style. A TV with a black screen, for example, can be perceived as outdated. Today, people want a TV with its own picture gallery that makes it part of the interior, says interior expert and stylist, Tone Kroken in a press release.

She is supported by Knut Eirik Bruvold-Rørnes, product specialist at Samsung Norway. He sees the same trends when it comes to choosing technology products for the home. The survey shows that 75 percent of all Norwegians consider the TV as an important part of the interior.

– We see that more people are starting to think more quality-conscious, functional and minimalist when they buy new products for the home. People want multifunctional products with features that simplify everyday life, while matching the rest of the interior and their personal style, says Bruvold-Rørnes in the press release.

Mobile-friendly TV: With rotating screen and smart screen-sharing function, The Sero offers video and TV tailored to your needs, and can easily mirror the content from your mobile.  Photo: Fred Jonny

Mobile-friendly TV: With rotating screen and smart screen-sharing function, The Sero offers video and TV tailored to your needs, and can easily mirror the content from your mobile. Photo: Fred Jonny

Design and functionality are important

More than half of the respondents in the survey believe that design is crucial when it comes to choosing consumer electronics for the home. They also believe that picture quality is more important than price when it comes to buying TV, and that smart features and digital services are considered important features.

– Norwegians have become more aware of the combination of design and technology when buying new products. The TV will no longer just have a black screen and frame, but be a design element and work of art in itself. Now there are also TVs that can be rotated, used for social media and to play music. Such products offer the consumer several exciting and useful functions – at the same time as they are nice to look at, says Bruvold-Rørnes.

Here are the interior stylist’s best tips on how to plan smarter when choosing a new interior for your home:

Avoid impulse shopping: Think about what you need and what fits into your home and to your personal style. Buy quality products that last longer.

Choose stylish products in a timeless design: Choose electronics in the same hues and materials as the rest of the home decor. It helps to give a holistic look, and you do not have to upgrade the products every time the trends change. Today, for example, there are TVs with frames that can be easily replaced, without you having to buy a brand new TV with a new design when you get bored.

Choose smart products that offer more features: Choose an interior that offers several functions in the same product, so you have fewer things to deal with.

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